The challenge
Rainbow Roto Print Private Limited has manufactured rotogravure-printed laminated pouches and rolls in Madurai since 1999, packaging food, textiles, hardware, fertilisers, pooja materials and export goods for customers across India. In 2024 the business that prints for other brands needed to present its own: a website that showed the full pouch range, explained the packages on offer and made it easy for a buyer to ask for a quote, with professional email on the company's own domain instead of personal addresses. The budget was modest, so the site had to be designed and hosted economically without looking like a compromise, and the printed material the sales team hands to customers needed to match it.
What we did
We scoped the website around what the business needed to say and kept everything else out:
- Design that puts the pouch types front and centre, from centre seal and three side seal to stand-up pouches with zippers, gusset pouches and BOPP printing for woven sacks, each with a plain description and a path to a quote
- Pages for the packages on offer, industries served, the team, a blog for news and search content, and a contact page with the details a buyer needs
- Content management the team can use themselves, so new pouch types, articles and photos can be added without us
- Hosting and maintenance, so the site stays fast, secure and online, with updates and backups handled by us
- Branded business email hosting on the rainbowroto.com domain, so the team writes to customers from company addresses that match the website
- Brochures and business cards designed to match the website, so the sales team's printed material carries the same look as the site a customer sees online
We matched the scope to the budget rather than the other way around, so the client got a site that does its job without paying for features it would not use.
The results
Since 2024 Rainbow Roto Print has had a professional website that shows its range, explains its packages and brings in enquiries, company email on its own domain, and hosting and support from one partner, plus brochures and business cards that present the business consistently in person. It is an example of what we aim for on a small budget: a clean, maintained site that fits the business, delivered within what it could spend.